I Built The Thing I Always Wanted To Buy
One home for my programs, tools, and app—yours for life.
My goal’s always been simple: give you ridiculously more value than I ask.
The problem: words eventually hit their ceiling. Essays are nice; but actual progress comes from systems—from programs you can run, tools you can use, a place to track and adjust. I’ve wanted a single home for all of it for years. Now it exists—one place to ship the whole system—programs, tools, app, and support—so you can use it now and I can keep improving it without the weekly content treadmill. All under one roof, one home for everything, paid once, kept forever.
And when I say one roof, I mean you open the door and it’s all there, Literally every capability and feature I’ve always wanted to provide but either lacked the technical know how or just flat out didn’t exist. Easy to upload and access programs you can actually run, the tools and docs, and a calm forum-style message board where threads are pinned, searchable, and easy to reference later (not a Slack/Telegram/Discord firehose you can’t find twice).
It isn’t just PDFs: every plan loads straight into the OX App logbook so you can tap through sets, swap joint-friendly exercises, and watch your history/PRs build with charts mapping it out, watch how to do an exercise in the video library while in your logbook, tell you how much weight for how many reps you can probably get with a load calculator (surprisingly useful when unsure what to put on the bar to get you in a rep range), all with the full PDF attached inside the plan for quick checks.
And it finally lets me do the thing I’ve wanted for years: a real start-to-finish course—from day-one basics to the most advanced pieces—a clean brain-dump of everything I know, organized so you can actually use it.
You’ll get the downloadable programs I’ve already shipped—and here’s the part I’m most excited about: I’m actively porting all of my earlier written programs into the system so they’re not just essays you reference, but fully programmed, in-app templates you can run like a real logbook (with clean progression and easy exercise swaps). A few of these features are even brand new for me, and I’m rolling them out as we speak; plans that existed as write-ups are being built out properly so you can train from them without copy/paste gymnastics. You’ll still have the PDFs in your Vault, and the tap-to-run version in the app.
The spine of this is the OX App + Members Area. The app is home base: your logbook (history, PRs, notes), macro and habit tracking, and an exercise library that respects your joints and your equipment—all with the full program PDFs attached inside the plan so you’re not juggling files. The Members side is a calm message board/forum—“Start Here” pinned, weekly Q&A + form checks in one tidy place, searchable threads, and periodic self-checks so you adjust instead of drift.
And this isn’t a dead bookshelf; it’s a living library. New programs and updates appear automatically (often early in the app before a public PDF), and the big one—the Hypertrophy Foundations Mastercourse—lands here too. One payment. Kept forever. I keep building; you keep everything.
How it runs (simple)
You buy once; everything lives under one roof.
OX App = home base. Log your training (sets/reps/PRs), track macros and habits, swap exercises from the library, and open the full program PDFs inside the plan—no file juggling.
Programs live and grow here. What’s out is ready on day one; new programs drop into the app first (often early) and land in your Vault too.
Members Area = clean support. Calm message board/forum: Start Here pinned, weekly Q&A + form checks (batched so answers compound and are searchable), plus periodic self-checks so you adjust instead of drift.
No subscription. One payment, lifetime access. I focus on building; you focus on lifting.
Price (launch window)
For the next 72 hours, use code LAUNCH25 for the launch price $175.
(Extended for 24 more hours, ending 2pm CST Tuesday, code: “EXTENDEDLAUNCH25”)
After that, it’s the normal $200 (still one time, still lifetime).
Get Lifetime Access → Lifetime Library
(Apply LAUNCH25 at checkout.)
Why this price? The honest answer
Short version: volume + mission > squeeze-every-dollar.
In our space, without appealing to extremes, yearly spend can land around $300–$900 (programs, guides, basic app/community). Over 3–4 years, that’s $900–$3,600+, and you’re still buying the next thing.
Here, it’s one payment ($175 during launch, then $200) for everything now + every future release, app + members included. No subscriptions, no nickel-and-diming.
Fair math beats hype. If a lot of people buy at a fair one-time price, that’s better (and saner) than charging subscriptions or upsells forever. I’d rather make this radically good and obvious than play games.
Aligned incentives. The more I ship, the better this gets; the better it gets, the more people join later—without upselling you.
I don’t need to wring this dry. I have other projects/income. This lets me keep the Library one payment, lifetime and still be taken care of.
No catch. One payment, lifetime. Your price is locked; future releases are included.
And I actually like doing this. I’m not building a treadmill of upsells—I’m building a library. Rather, the below is why this is less about selling this offer than it is sanity and protecting my passion. ↓
Personal note: why it went quiet (and what changes now)
I didn’t go quiet because I stopped caring. I ran into the loop you probably know: the pressure to post on schedule even when there isn’t something worth saying → try to force it → quality drops → don’t publish → feel like you’re failing people → try to force it again. Add real life, new responsibilities, and shifting interests—wanting to go deep on everything but “health and fitness” (especially given the times we’re living in), yet not wanting to be off “brand”, and you end up stuck—wanting to write, unable to write, and not doing anything else because you feel like you should be writing… that tension is brutal.
This is me choosing a better box.
The Lifetime Library solves the delivery problem. It lets me ship the whole system—programs, tools, the app, support—in one place where you can use it now and I can keep improving it without feeding a content meter. That’s the doing side of the work. I can be the builder again.
And I’m not done here on Substack. VERY far from it. Writing is still how I think and teach—just not on a quota. Same voice, same spirit—just evolved lanes so you know where to find what. It’s not that this change means less, it means we’re growing beyond the body (since there’s more than enough here to accomplish that by a wide margin).
What stays here on Substack:
Downloadable programs when it’s practical. If a plan can be shared as a PDF or write-up, you’ll see it here too. (Some things—like the course, app-only templates, habit automations—simply can’t live on Substack.)
Fitness beyond “gym-bro advice.” Training ideas that connect to the rest of life—discipline, recovery, stress, time, responsibility—so the work under the bar makes you better at work, at home, and as a man. Strong body in service of character, not as a vanity pursuit.
Life & virtue in normal words: fatherhood, discipline, virtuous masculinity, habit-building, philosophy, faith, health as stewardship, how to live this stuff day-to-day (oh, and maybe even an article or two on tactical stuff since you all ask me 20 times a day).
Faith (plainspoken and practical). How strength, duty, and prayer fit together without sermonizing—principles a 21st-century man can actually apply.
Real updates that matter: major drops, lessons from running programs together, what I changed and why.
What moves to the site + OX App
The do-this layer: run-ready program templates, the logbook, macro/habit tracking, exercise library, weekly Q&A + form checks in a calm forum (searchable, batched answers), and all the tools that make training easier to do, not just read.
Cadence & expectations
No quota. I’ll write here when I have something useful to give you—and you’ll know exactly what belongs here versus what belongs in the Library.
If you mainly want the thinking, stay here.
If you want the doing, live in the app/Members.
If you want both (most of you), you’ll be covered on both sides.
Thank you to everyone who stuck around through the quiet. I wasn’t absent because I didn’t care—I was stuck in a bad box. This shift gives us a better one: I can build where building belongs, and I can write where writing belongs. Same person, same aim: give you much more value than I ask.
Why this helps you more than the old way
One roof, no scavenger hunt.
Programs, PDFs, logbook, macros, habits, exercise swaps, and support live together. You train, not tab-hop.
Frictionless start, zero decision fatigue.
Open a plan, the full PDF is inside, log your sets, done. No “What app? Which file?” ritual before you lift.
Honest progression that compounds.
A real logbook keeps you honest. Beat your own numbers, week over week. Boring is the best way.
Support that stays useful.
Weekly Q&A + form checks in a calm message board/forum—answers are searchable, not buried in DMs or Discord noise.
Updates you don’t chase (or re-buy).
New programs, tools, and the course just appear. You’re not paying again for “v2 of rows.”
Better work > more posts.
No content treadmill for me means higher-signal work for you. I build; you lift. Everyone wins.
Roadmap (early access included)
OX Method — primer + full programming. This breaks down the entire method behind my madness on how I approach hypertrophy training, then complete Upper/Lower and Bro-Split variants built to run in the app.
PASS Protocol (Power • Aesthetics • Strength • Systems) — a rules-based training track that blends heavy strength work and athletic focus with physique-focused volume and simple systems for progress you can actually stick to.
Golden Age / Arnold Split — classic volume and feel, modern progression and recovery logic.
Written → Run-Ready — remaining written programs converted into in-app templates with PDFs attached (no more copy/paste).
Home-Gym Program Expansions — minimal-equipment mesocycles; dumbbell/kettlebell-friendly options.
App Drops & Utilities — template packs, exercise-library refresh, habit packs, self-check automations, seasonal challenges.
Members Area Upgrades — sticky index, “best answers” archive, and a form-check library for quick pattern fixes.
Early-access runs — we’ll often run new programs together in the app before a public PDF ever exists; your feedback bakes into v1.
Hypertrophy Foundations Mastercourse — the full brain-dump A→Z: setup, progression, volume/load, exercise selection heuristics, deloading, conditioning overlays, nutrition from first principles, troubleshooting, and the why behind it all. (This will be later than many because for 1 the sheer scale of the undertaking, and 2 because I will produce this when I go public/”doxx” next year so I can make videos and such infinitely easier).
All of the above lands in your Library automatically. No extra charge. One payment, kept forever.
Quick hits (the usual questions)
Is this a subscription? No. One payment. Lifetime access.
How do I access everything? Downloads live in your Payhip Vault; the OX App is home base for running programs, logging, macros/habits, and the exercise library.
Do I need a big commercial gym? No. Home-gym tracks and easy swaps are built in.
I’m new—will I be okay? Yes. Start light, follow the rep ranges, post a week-one form check in Members and you’ll be pointed straight.
Where do I ask questions? The private message board/forum (weekly Q&A + form checks). Searchable, batched replies—no Discord firehose.
Will you keep adding stuff? Yes. Programs, tools, and the Hypertrophy Foundations Mastercourse drop into your Library automatically. It won’t be at some predetermined interval like substack, that’s what burned me out in the first place, but also won’t take eons for new stuff.
App name? Strong As An Ox (I call it the OX App in here for short).
MAJOR DISCLAIMER BEFORE I FORGET: I only have iOS, the Google Play store app is not yet finished because, well, they make it super inconvenient to upload it.
Closing Note
If you’ve followed me for any length of time, you know the promise hasn’t changed: value > ask. The difference now is delivery. Instead of scattering pieces across posts and apps, we have one roof where the work actually lives—programs you can run, tools you can use, a calm place to ask questions, and an app that remembers what you’ve done so you can do it better next time.
This isn’t a hype burst; it’s a long game. One payment. Kept forever. I’ll keep shipping—programs, tools, the course, improvements to the app and Members—without dragging you through a posting quota. Here on Substack, I’ll keep writing in the same voice you signed up for—fitness when it serves, plus the broader work of becoming stronger in body, mind, and spirit.
If one roof, one payment, kept forever is how you want to train, the link’s on the site.
I’ll keep building; you keep lifting.
Get Lifetime Access (use EXTENDEDLAUNCH25 for $175) → Get It Now
— Ox
PS: Annuals—check your inbox for the founder discount link.
PPS: Access help? Reply here or email support@strongasanox.com.
Hell yeah brother. Excited to hop on, congrats on shipping
Awesome man! Instant buy